Although Kit Kat owns arguably the most well known slogan of all time, they were struggling with relevance with a younger mobile savvy market.
For the Australian leg of their 2015 global campaign they banked half their ad spend on digital to celebrate and enhance breaks while they are happening.
Rather than add to the flurry of advertising pre-rolls and targeted facebook videos with pretty visuals and branded messages, we used the social mini-break occasion for what its best for, zoning out with funny stuff.
We commissioned 4 top Aussie commedians to star in branded content with only two objectives:
1 - Be humorous
2 - Celebrate breaks
HEAD OF PRODUCTION: CLIVE BURCHAM
ACCOUNT SERVICES: CATHERINE DONNELLY
DIRECTOR: TOBY MORRIS
PRODUCER: MARGO LOWRY
CREATIVE LEAD: NATE MARTIN