As part of a new innovation pipeline being tested at The Kinetic Agency, i was involved in the creation of new products from insights to product intrinsics, brand strategy and design all the way down to launch and execution.

Lyre’s is to date the most successful of the brands i have created with the team at Kinetic, at last count being available in over 50 countries with a valuation of over $500M

CEO: Mark Livings

Creative Director: Nate Martin

Design Director: Lloyd Shiers

Senior Art Director: Tiff Harrison

Senior Art Director: Michael Gettings

Senior Art Director: Damien Quinn