For the Launch of The Australian Red Cross’ biggest fun raiser of the year, they had a challenge to overcome.
With such a large range of services offered, Australian’s only understanding of the charity is that they collect blood.
In came Artefacts of Disaster.
We discovered that of all the causes supported by the charity, the most relevant to every day Australians is natural disaster relief.
CLIENT: The Australian Red Cross
AGENCY: The Kinetic Agency
Creative Director: Nate Martin
Senior Art Director: Damien Quinn
GAD: Sarah Hobson
Senior Account Manager: Georgie Gettings
Senior Producer: Jeff Edwards